This privacy policy aims to give you information on how Senta collects and processes your personal data, including any data you may provide through this website, and when you purchase a service.

Our service is not intended for children and we do not knowingly collect data relating to children.

Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your personal data.


Senta Saas Limited (Senta) (which is registered with the Information Commissioner’s Office under registration number ZA090035) is the data controller and is responsible for your personal data.

If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact us via the details in the Contacting Us section below.

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

Changes to the privacy notice and your duty to inform us of changes.

This version was last updated on 14 June 2018.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

What personal information do we collect from you?

We may also collect, use and share aggregated data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but it is not considered personal data in law as this does not directly or indirectly reveal your identity.

If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with our service). In this case, we may have to cancel the service you have with us but we will notify you if this is the case at the time.

When do we collect personal information?

We use different methods to collect data from and about you including through:

Direct interactions: We collect Identity and Contact Data if you fill in forms or correspond with us by post, phone, email or otherwise. This includes information from you when you:

  • register or sign up on our site;
  • place an order;
  • respond to a survey;
  • fill out a form;
  • open a support ticket;
  • enter information on our website; or
  • provide us with feedback on our products or services.

Automated technologies or interactions: We may automatically collect information about you whilst you are using our website such as your device, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. Please see further information as to how we use cookies below.

How do we use your personal information and lawful basis for use?

We use your personal data in the following ways:

  • To process your transactions and provide our service to you.
  • To personalise your experience and to allow us to deliver the type of content and product offerings in which you are most interested.
  • To allow us to better service you in responding to your customer service requests.
  • To follow up with them after correspondence (live chat, email or phone enquiries)

We will only use your personal data when we have a lawful basis for doing so. We have explained below each lawful basis for using your personal data but please contact us if you would like further details about the specific lawful basis we rely on to use your personal data:

Performance of a contract: we need some of your personal data, such as your Identity Data, Contact Data and Financial Data in order to perform any contract(s) that you have entered into with us (for example to provide you with support services in relation to the software you have purchased).

To comply with a legal obligation: we use your Identity Data and Contact Data to comply with various legal and regulatory obligations.

Necessary for our legitimate interests: we use your Identity Data and Contact Data for our legitimate interests such as keeping our records up to date, understanding how our customers use our products and services, to develop our products and services and to grow our business and inform our marketing strategy.

Generally, we do not rely on consent as a legal basis for processing your personal data.


We aim to provide you with choices regarding personal data uses, particularly around marketing and advertising. We may use your personal data and information to determine what products or services you may want, may need, or may be of interest to you. This helps us determine what products, services or offers may be relevant for you.

You will receive marketing communications from us if you have

(i) requested information from us;

(ii) purchased products or services from us;

(iii) given us your details as part of a promotion or competition; and/or

(iv) if we consider that we have a legitimate interest in sending you marketing communications.

If you wish for us to stop sending marketing communications, you can contact us at any time using the details provided in the Contacting Us section below.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purposes. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us using the details provided in the Contacting Us section below.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this required or permitted by law.

International data transfers

Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission.

Where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe.

Where we use providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between Europe and the US.

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.

How do we protect your information?

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

Some of our security measures include:

Not asking for or storing credit card numbers or bank details
Processing financial transactions through third-party providers
Scanning for malware
Limiting data access to persons who have specific access rights and who are required to keep the information confidential
Securing communications with SSL for all web transactions
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Data retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk or harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Do we use ‘cookies’?

Yes. Cookies are small data files that a website or its service provider transfers to your computer’s hard drive through your web browser (if you allow it) that enables the website’s or service provider’s systems to recognise your browser and capture and remember certain information.

We use cookies for the following reasons:

  • To compile aggregate data about site traffic, such as where our visitors come from and how our marketing activities and promotions are performing
  • To store visitors’ personalisation preferences, such as video player settings
  • To compile aggregate data about site interaction so that we can offer better site experiences

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since each browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.

If users disable cookies in their browser some of the features that make your site experience more efficient may not function properly.

Third-party disclosure

We do not sell, trade, or otherwise transfer your personal data to third parties except as disclosed in this privacy policy.

We may share your information with external third parties including service providers acting as data processors (such as website hosting partners and other third parties who assist us in operating our website, conducting our business, or serving our users) and professional advisers acting as joint controllers and/or data processors (such as lawyers, auditors and insurers who provide legal, accounting and insurance services), so long as those parties agree to keep this information confidential.

In addition, we may disclose your personal data to third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

We may also release information when its release is appropriate to comply with the law, enforce our website policies, or protect ours or others’ rights, property or safety.

Third-party link

We do not include or offer third-party products or services on our website.

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

Your legal rights

Under EU data protection laws, you have rights in relation to your personal data including:

  • Right to request access to your personal data
    This is also known as a “data subject request”. This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
  • Right to request correction of personal data that we hold about you
    This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
  • Right to request erasure of your personal data
    This enables you to ask us to delete or remove personal data where there is no good reason for us to continue to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your data unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request for erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
  • Right to object to processing based on certain grounds
    This enables you to object to the processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your personal situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process our information which overrides your rights and freedoms.
  • Right to withdraw consent
    This enables you to withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
  • Right to transfer data
    This enables you to request the transfer of your personal data to you or a third party. We will transfer the data in a structured, commonly used, machine-readable format. This right applies only in respect of automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

If you wish to exercise any of the above rights, please contact us via the details in the Contacting Us section below.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

Contacting us

If there are any questions regarding this privacy policy, you may contact us using the information below.

Full name of legal entity: Senta SaaS Limited

Postal address: Engine Shed, Station Approach, Temple Meads, Bristol BS1 6QH, United Kingdom


Phone: +44 117 3320099